Obsessed with the power of storytelling, Karen Fernandes has spent years helping brands and founders build an online presence people genuinely connect with. Through her agency, Meraki Social, she creates human-first content strategies that drive visibility, trust, and business growth. Her work spans industries including real estate, healthcare, hospitality, and personal branding, always with a focus on authenticity over noise. Karen believes every brand has a story worth telling; it simply needs the right voice behind it. As the Social Media Partner for TEDxPanaji 2026, she is excited to bring powerful ideas to life digitally and spark conversations beyond the stage.